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McDonald's "Diwali Dazzler"
Project type
Integrated Campaign
Date
Fall 2022
Location
New York City
Role
Art Director
McDonald's Diwali Dazzler is a campaigns that aims to celebrate the holiday of love and light with an immersive Diwali celebration. In collaboration with Asian Indian designer Megha Rao, the campaign seeks to showcase the rich heritage and culture of Diwali, allowing youth to take pride in their traditions and older generations to continue carrying on the holiday's customs. This project is a fully integrated campaign that reimagines the spirit of Diwali for all to enjoy and appreciate.
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